Projects

UCI Rocket Project: the media program

Instagram Liquids team

Brand marketing for the Liquids team, 38 engineers chasing the collegiate altitude record on experimental methalox fuel. I created the team’s video program: every film below, plus the media and graphics behind ZotFunder and recruitment, and the team’s merch website and merchandise designs.

Senior Couch Interviews 2025 · Kyle Deck

The UCI Rocket Project Liquids team at the desert test site — On site with the Liquids team

1K → 10K+average views

<5s → 20saverage watch time

$4K+from 3+ sponsorship leads

Flagship · Alonsera

AI CRM enrichment engine

Alonsera’s contact base was a manual, ungoverned scramble. I built the infrastructure that made a ~13K-record CRM clean, segmentable, and repeatable, with zero data loss.

14,900+contacts processed at peak

3,700 → 3,558raw rows deduped into clean records

100%person-region accuracy on an n=100 QA pass

4sources merged into one schema

A single-page HTML/JS app on the Anthropic API. Drag-and-drop CSV in and out, progress bar, pause/resume, and a confidence + reasoning column on every row
Deterministic-first logic. Domain and title decide region and industry before any lookup; low-confidence rows get tagged, never guessed
A dedup pipeline in Python/pandas. Union schema with source tags, union-find matching on email, LinkedIn, and name-company, conservative resolution with a full log
A safe HubSpot round-trip. Update-only, matched on record ID, batched, preserving engagement history and owners

Anthropic API HTML/JS Python pandas HubSpot

Design + social · Manifest

Manifest at UCI: the speaker posts

Project manager for UCI’s entrepreneurship community: 36 handpicked founders bridging STEM and business across UCI, UCLA, and USC, with speaker events reaching 500+ students. I designed and animated the posts below that announced our speakers.

Michael Morhaime · Blizzard

Jordan Noone · Relativity Space

Dean Stoecker · Alteryx

1,400%online follower growth

500+students reached per event

Venture

E-ink iPhone cases, sold exclusively on TikTok Shop. As founder, I ran the operation: physical inventory with no dropshipping, direct supplier sourcing, 3PL fulfillment, and white-label branding, scaling margins without raising prices.

The TikTok ad, filmed for the shop

Inventory day

10%conversion rate

$5Ksales in month one

500+units sold by EOY

22% → 55%profit margins

Systems · Alonsera

Taxonomy + zero-error migration

Designed the 10-primary, 30-secondary industry taxonomy from scratch; it’s now the HubSpot standard. Then I led the migration of legacy fields into four new sector fields, validating label-to-value matching and QA’ing parent mismatches before commit.

12,965rows imported

0errors

Segmentation + pipeline dashboards

Built the seniority tiers and region/industry segmentation leadership reads from, plus several HubSpot dashboards, built with Claude, that made the pipeline visible by month, stage, solution, industry, and source.

$8M+pipeline instrumented

74%of hot/warm leads at VP+

1,400-slide deck system

For a publicly-traded insurance carrier: built the reusable template behind a ~1,400-slide redesign, refined the brand system, ran the PowerPoint edge cases, and owned multiple QA rounds with client stakeholders. It was a four-week, flat-fee engagement.

~1,400slides redesigned

4weeks, start to delivery

Wrote the SOP, then automated it

Authored company-wide SOPs for data ops and cross-source workflows, which the team adopted. Then I moved the processes themselves to automation, including inbound email handling and the marketing dashboard refresh.

Adoptedcompany-wide

Outbound email operation

Run Brevo campaigns to segmented audiences (~360 C-suite banking contacts and CES 2026 tech leaders) with branded HTML cold emails, title-segmented subject lines, and a multi-touch funnel. I own the operation end to end: pulls, QA, sends, routing.

~360C-suite banking audience

2flagship campaign tracks

Finance + operations

ALPFA: CFO / VP Finance

When the budget was cut from $5K to $3,500, I reallocated it and still sent roughly twenty students to convention, double the goal of ten. Several came back with internships.

~20students sent (goal: 10)

2xthe target, on 70% of the budget

Smaller builds

Icon library

Consulting-grade icon system in the Alonsera brand: grid, stroke, and color standards plus category templates, shipped as a branded .pptx.

Interactive product mockup

LinkedIn content strategy backed by an interactive mockup deployed to Firebase with Node and the Firebase CLI.

Python PPTX pipeline

PowerPoint automation that unpacks a deck, edits the XML, and rebuilds it. Used to produce two flagship internal decks.

38 engineers, one collegiate altitude record attempt -- and the story told around it.