Experience

Alonsera

Management Consultant · new-wave consultancy supporting the middle market

• Built an AI enrichment tool (Claude API, App Script) that cleaned and segmented a 12,965-record CRM, processing 14,900+ contacts
• Designed the 10-sector, 30-subsector industry taxonomy now standard in HubSpot; executed a 12,965-row migration with zero errors
• Built HubSpot dashboards (Deals by Stage, Industry, Source) with Claude, giving leadership visibility into an $8M+ pipeline
• Authored company-wide data-ops SOPs, now adopted; automated workflows including inbound email and dashboard refresh

CAPCASE

Founder · e-ink iPhone cases on TikTok Shop

• Hit a 10% conversion rate and $5K sales in the first month; sold 500+ units by end of year
• Boosted profit margins from 22% to 55% via supplier management, 3PL, and white-label branding
• Held physical inventory (no dropshipping) and maximized GMV through direct supplier relations, scaling without price hikes

Orange County IT

Business Continuity Intern · cybersecurity team

• Conducted enterprise-wide risk assessments on 32 threat scenarios, with business impact analyses for 140+ critical functions
• Reduced average recovery-time objectives (RTOs) by 6%, working across cybersecurity, IT operations, and executives
• Standardized 8 business continuity plans, cutting their length by 64% and raising end-user drill adoption by 18%

Deloitte Consulting

Mentee · consulting diversity mentorship

• Shadowed experienced customer-AI consultants and delivered a mock SME consulting-style pitch
• Learned Deloitte’s Business Chemistry and solution evaluation methods

UCI Rocket Project

Brand Marketing Manager · operations subteam, Liquids

• Vertically integrated the content pipeline to boost average views from 1K to 10K+ and watch time from under 5 seconds to 20 seconds, generating 3+ sponsorship leads netting $4K+
• Collaborated with 38 engineers chasing the collegiate altitude record for experimental methalox fuel
• Developed 5 marketing procedures that turn rocket science into clear content for non-technical stakeholders
• Created the team’s video program: trailers, cold flow and VTF test recaps, recruitment and ZotFunder fundraising films, and senior interviews, plus the merch website and merchandise designs

Insta360

Campus Creator · Insta360 X5 360° camera